30 March 2013 sees The Voice UK return to BBC One screens. As the BBC’s most successful new entertainment show in over a decade, series one had an average UK audience of over nine million viewers and now it’s back – with more drama, more action, unparalleled world class talent and a GAME.
This year, The Voice UK is launching the ‘The Voice Predictor’. The game, available from today via http://www.bbc.co.uk/thevoiceuk and later as a downloadable app for iOS and Android mobile devices has been engineered to suit each stage of the series. This builds on the success of the BBC’s recent Antiques Roadshow play-along game, and the BBC’s strategy to transform how people interact with BBC programmes online.
During the week, prior to each Blind Audition show, the ‘Audition Predictor’ will allow users to experience the auditions like the coaches. Each player will hear six exclusive preview clips of Artists from the upcoming episode and with no idea of their appearance; they have to decide whether the Artist will make it through to the next stage by either pressing their own red button, or selecting ‘skip’. Once the player has made their predictions, they can share them on Twitter and Facebook. By tuning in on Saturday nights, they can then see how well they fared and how many points they’ve scored in comparison to fellow players.
On Saturday nights, the game will then change shape, becoming a second screen experience. The ‘Team Predictor’ is a points based play-along experience designed for use alongside transmission. As each Artist auditions on screen, the game players must decide which Coach’s team they will join. Although they can change their mind at any time, more points will be earned for a quicker decision. During play, each player will be able to see what teams other players have been choosing and how successful they’ve been compared to others.
‘The Voice Predictor’ will be further adapted for the Battles, Knockouts and Live Stages of the Series.
Given The Voice UK is an incredibly interactive format; the game will be supported by a host of online and social media initiatives. Following on from the success of last year’s digital campaign, the series will be accompanied by:
* A live blog on BBC The Voice UK’s website bbc.co.uk/thevoiceuk , pulling in the best bits of the show and curating conversations from all other platforms, enabling audiences to experience the best of The Voice UK social all in one place
Highlights packages presented by Reggie Yates. These will provide our best and funniest moments from the episode and act as the most successful bespoke digital content of last year.
* New social media platforms, with The Voice UK now on Tumblr, Instagram and Pinterest, as well as Facebook and Twitter:
* Tumblr, giving fans access to the essential backstage scrapbook – bbcthevoiceuk.tumblr.com/
* Instagram, providing exclusive behind the scenes action, with a focus on the Artists – http://instagram.com/bbcthevoiceuk
* Pinterest, there to provide all of The Voice UK’s style news – pinterest.com/bbcthevoiceuk
Kat Hebden, Senior Interactive Producer at Wall to Wall: “With audience at the heart of our digital strategy we are constantly looking at developing exciting new ways for people to connect with the show. Series 2 online is going to be bigger and better this year and sees us increase our reach across new social media platforms, building on the quality content audiences have come to expect and creating an exciting and new second screen experience.”
Sarah Clay, Online Executive at BBC: “We’re always looking for exciting new ways to expand the viewer’s experience beyond TV. Building on the success of the BBC’s Antiques Roadshow guess the value game, The Voice Predictor will be an exciting way for people to increase their enjoyment of the show, build excitement and play along while they are watching, and access and share their favourite content with others.”
For more information on The Predictor game, The Voice UK’s online content and social media platforms, Sarah Clay has blogged about the programme’s digital strategy on the BBC Internet Blog
The Voice is developed by Dutch media entrepreneur John de Mol’s company, Talpa Media and is produced for the BBC in close cooperation between Wall to Wall Media and Talpa Media. The Voice UK starts Saturday 30 March 2013 on BBC One.
Notes to editors
The Voice UK Series One social media campaign has picked up nominations for the first ever Social Television Awards. The awards will take place at BAFTA on March 27.
The Voice UK is nominated for the following:
Use of 2nd Screen Social Media
- The Voice (BBC)
- Big Brother (Channel 5)
- The Xtra Factor (ITV2)
Social TV Entertainer of The Year
- will.i.am - The Voice (BBC One)
- Caroline Flack - The Xtra Factor (ITV2)
- Dermot O'Leary - The NTA's/ X-Factor (ITV)